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What is WhatsApp Business and How to Use It?

WhatsApp Business is a free-to-download app for small businesses that allows them to communicate with their customers more efficiently and effectively. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more.

If you have a small business, you might want to consider using WhatsApp Business to improve your visibility, automate your communication, and keep your workflow organized. In this article, we will explain the main differences between WhatsApp and WhatsApp Business, the features and benefits of WhatsApp Business, some examples and success stories of how businesses use WhatsApp Business, and how to download and install WhatsApp Business on your device.

WhatsApp vs WhatsApp Business: What’s the Difference?

WhatsApp is the most popular messaging app in the world, with more than 2 billion users across more than 180 countries. It is meant for personal communication between friends and family. Whereas, WhatsApp Business is designed for businesses to communicate with their customers and provide them with valuable information, such as their website, location, contact information, products, and services.

WhatsApp is for personal communication

WhatsApp allows you to send text messages, voice messages, photos, videos, documents, stickers, emojis, and GIFs to anyone who has your phone number. You can also make free voice and video calls, create group chats, broadcast messages, and use end-to-end encryption for security and privacy.

WhatsApp Business is for businesses to communicate with customers

WhatsApp Business enables you to create a professional business profile that helps your customers find important information about your business. You can also use business messaging tools to automate, sort, and quickly respond to messages. You can use labels to organize your chats, set greeting messages and away messages, use quick replies for frequently asked questions, and view messaging statistics. You can also use a landline or fixed number to register your account and verify it by receiving a code over a phone call. You can run both WhatsApp Messenger and WhatsApp Business on the same phone, but each app must have its own unique phone number. You can also use WhatsApp Web to respond to your customers from your computer’s browser.

WhatsApp Business Features and Benefits

WhatsApp Business offers a number of features and benefits that can help you grow your business and improve your customer experience. Here are some of them:

Business profile

You can create a profile for your business that includes your logo or image, your business name, a short description of what you do, your website URL, your address, your email address, and your business hours. This will help your customers get to know you better and trust you more.

Business messaging tools

You can use various tools to make your communication with your customers more efficient and effective. You can use labels to categorize your chats by topics such as new customer, pending payment, order complete, etc. You can also set greeting messages to welcome your customers when they first message you or after 14 days of inactivity. You can also set away messages to let your customers know when you are not available or when you are closed. You can also use quick replies to save time by using keyboard shortcuts for frequently asked questions or common responses.

Landline/fixed number support

If you don’t have a separate mobile number for your business or if you prefer to use a landline or fixed number for your business communication, you can do so with WhatsApp Business. You can register your account with a landline or fixed number and verify it by receiving a code over a phone call. Your customers can then message you on your landline or fixed number and you can reply to them from your WhatsApp Business app.

Run both WhatsApp Messenger and WhatsApp Business

If you have a personal and a business phone number, you can use both WhatsApp Messenger and WhatsApp Business on the same phone. You just need to download both apps from the Google Play Store or the Apple App Store and register them with different phone numbers. This way, you can keep your personal and business communication separate and organized.

WhatsApp Web

You can also use WhatsApp Web to access your WhatsApp Business account from your computer’s browser. You just need to scan a QR code from your phone and then you can send and receive messages, view your business profile, use your business messaging tools, and manage your labels from your computer. This can help you save time and multitask more easily.

WhatsApp Business Examples and Success Stories

Many businesses around the world have successfully used WhatsApp Business to connect with their customers and grow their business. Here are some examples and success stories of how different businesses use WhatsApp Business for different purposes:

Customer service

WhatsApp Business can help you provide fast and convenient customer service to your customers. You can answer their queries, resolve their issues, provide them with updates, and collect their feedback. For example, KLM Royal Dutch Airlines uses WhatsApp Business to send boarding passes, flight status updates, booking confirmations, check-in notifications, and answer customer questions in 10 different languages. They also use WhatsApp Web to manage their customer service team and handle up to 35,000 conversations per week.

Financial services

WhatsApp Business can help you provide financial services to your customers in a secure and convenient way. You can send them invoices, receipts, payment reminders, confirmations, and notifications. You can also verify their identity, collect their documents, and offer them advice. For example, Wishfin, an online marketplace for loans and credit cards in India, uses WhatsApp Business to verify customers’ identity using selfies, offer them personalized loan options, send them loan status updates, and collect their feedback. They also use quick replies to answer common questions and labels to organize their chats.

Marketing campaigns

WhatsApp Business can help you create and run marketing campaigns to promote your products and services, increase your brand awareness, and generate leads. You can send your customers newsletters, offers, discounts, coupons, contests, surveys, and more. You can also use multimedia content such as images, videos, audio files, and documents to showcase your products and services. For example, Hellmann’s, a mayonnaise brand in Brazil, used WhatsApp Business to create a campaign called WhatsCook. They asked their customers to send them photos of the ingredients they had in their fridge and then they sent them back personalized recipes using Hellmann’s mayonnaise. They also used WhatsApp Web to manage their team of chefs who created the recipes.

Human resources

WhatsApp Business can help you manage your human resources more efficiently and effectively. You can use it to recruit new employees, conduct interviews, onboard new hires, train existing employees, communicate with your team members, and collect feedback. For example, BookMyShow, an online ticketing platform in India, uses WhatsApp Business to hire customer service executives. They use a chatbot to screen candidates, send them aptitude tests, schedule interviews, and send them offer letters. They also use WhatsApp Web to monitor the hiring process and track the performance of the chatbot.

Pipeline growth

WhatsApp Business can help you grow your pipeline and increase your sales. You can use it to reach out to potential customers, qualify leads, follow up with prospects, close deals, and upsell or cross-sell products and services. You can also use it to send order confirmations, delivery updates, and after-sales support. For example, Yalo, a conversational commerce platform in Mexico, uses WhatsApp Business to help their clients sell more products and services through WhatsApp. They use a chatbot to automate the sales process, send personalized recommendations, offer discounts, and collect payments. They also use WhatsApp Web to manage their chatbot and analyze their sales data.

How to Download and Install WhatsApp Business

If you want to start using WhatsApp Business for your small business, you need to download and install the app on your device. Here are the steps you need to follow:

1. Go to the Google Play Store or the Apple App Store and search for WhatsApp Business.
2. Tap on the app icon and then tap on Install or Get.
3. Wait for the app to download and install on your device.
4. Open the app and agree to the terms and conditions.
5. Enter your phone number and verify it by entering the code you receive via SMS or phone call.
6. Create your business profile by entering your business name, category, description, website, address, email, and hours.
7. Start using WhatsApp Business to communicate with your customers and grow your business.

Conclusion and FAQs

WhatsApp Business is a powerful tool for small businesses that want to communicate with their customers more efficiently and effectively. It offers a number of features and benefits that can help you improve your visibility, automate your communication, and keep your workflow organized. You can also use it for various purposes such as customer service, financial services, marketing campaigns, human resources, and pipeline growth. You can download and install WhatsApp Business for free from the Google Play Store or the Apple App Store and start using it today.

If you have any questions about WhatsApp Business, you might find the answers in these FAQs:

Q: How much does WhatsApp Business cost?

A: WhatsApp Business is free to download and use for small businesses. However, you might incur data charges from your mobile network provider for using the app.

Q: Can I use WhatsApp Business on multiple devices?

A: No, you can only use WhatsApp Business on one device at a time. If you try to register your account on another device, it will log out from the previous device.

Q: Can I transfer my chat history from WhatsApp Messenger to WhatsApp Business?

A: Yes, you can transfer your chat history from WhatsApp Messenger to WhatsApp Business if you are using the same phone number for both apps. You just need to back up your chats on WhatsApp Messenger and then restore them on WhatsApp Business.

Q: Can I delete my WhatsApp Business account?

A: Yes, you can delete your WhatsApp Business account if you no longer want to use it. You just need to go to Settings > Account > Delete My Account and follow the instructions.

Q: How can I contact WhatsApp Business support?

A: You can contact WhatsApp Business support by going to Settings > Help > Contact Us and filling out the form with your question or issue.

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